Or as sweet, but stupid? B/c apparently that is a choice that women pursuing careers in academic administration ought to make, according to this article in the Times (of London) Higher Education Supplement.
(The feminist philosophers blog pointed me to it.)
Apparently, there is a wrong choice and a right choice: Likeability trumps competence.
Not only that, but likeability makes less likely that a woman will be perceived as competent, and competence makes less like that a woman will be perceived as likeable.
I have no interest in academic administration, but I sometimes wonder about issues of likeability and competence in teaching.
Blurgh. Just stick a fork in me. I am done.