Seeing things differently: Kate Spade Saturday

Window shopping! Literally. Kate Spade Saturday is (or was - I just read it was scheduled to be open for a month only, until July 7) a pop-up storefront on Gansevoort Street, with three locations in NYC. 

When you swipe the large touchscreen, the lights around the shop window flash like you hit the jackpot. 

Then you are instructed on what to do:

I like that you are promised one hour delivery. Could they bring dinner with that purse?

Is it retail, is it advertisement, is it installation, is it performance, is it a self- reflective engagement of all of the above.